How to choose the right nicotine level for you.

When using e-cigarettes to quit smoking, there are many variables to consider, but the most important factor to have successful continued freedom from cigarettes is your level of nicotine. The level of nicotine will not only affect your cravings and nicotine withdrawal symptoms, but it will also impact the level of enjoyment that you get from your e-cigarette. Choosing your e juice in Canada is very important to ensure it is of the utmost quality, and the best fit for you!

nicotine strength

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This is a question that isn’t frequently asked, but is a very important thing to research so you can understand how nicotine addiction works. Nicotine is derived from a plant, specifically the tobacco plant. Through history the tobacco plant was used primarily for making cigarettes. In 1828, chemists discovered a way to isolate the nicotine from the tobacco plant. Nicotine is also considered a drug, as it is both a stimulant and a depressant, and produces a number of bodily side effects. Some of the physical effects that the body experiences after inhaling nicotine include

nicotine chemical


  • Mood elevation
  • Alertness
  • Increased heart rate
  • Increased oxygen consumption in the heart
  • Euphoria
  • Relaxation

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Often after become nicotine dependent, the feeling of relaxation of mood elevation, is induced by the cravings and withdrawal symptoms subsiding after you inhale nicotine. Nicotine is a very addictive substance, and is therefore restricted for purchase by any minors, and e juice in Canada is prohibited for purchase by anyone under the age of 19.

When you do quit cigarettes if you choose a nicotine strength that is too low for your needs, then you may experience some withdrawal symptoms. Some of the withdrawal symptoms of nicotine include sweating, nausea, cravings for a cigarette, headaches, insomnia and many more. If you are making the shift from cigarettes to vaping, and your nicotine level is too low, your body will be used to smoking a cigarette to cope with the onset of nicotine cravings, so often smoking a cigarette will be your first instinct. This is why picking the right level of nicotine can either make or break your success in quitting.


All e juice that is sold in Toronto vape shops is made up of three or four ingredients. The main ingredients of any e juice is propylene glycol (PG), vegetable glycerin (VG), and nicotine. Some e juices that are flavoured will also have artificial or natural flavouring as an ingredient. The nicotine levels in e juice varies depending on the brand, and the Toronto vape shop you are purchasing your e juice from. Typically e juice ranges between 0mg-24mg, but some e juices are only available in 0-6mg or 0-12mg.

eliquid chart

  • 0mg (nicotine free, non-smokers)
  • 3mg (sub-ohm or pen style vaporizers, light smokers)
  • 6mg (sub-ohm vaporizers or pen style ecigarette, medium smokers)
  • 12mg (typically used in pen style ecigarettes, medium smokers)
  • 18mg (pen style ecigarettes, heavy smokers)
  • 24mg (pen style ecigarettes, heavy smokers)
  • 36mg (harder to find, usually disposable ecigarettes)

The milligram (mg) of nicotine that is listed on the bottle will be the milligram concentration of nicotine per ml in the e juice in Canada.

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 If you are choosing your nicotine level online it is important to be informed on the factors which will impact how suitable the level is for you.

eliquid level

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  • Throat hit, the higher the level of nicotine, the more of a throat hit you will get, and the more you will be able to taste the nicotine in your flavour. Nicotine typically has a peppery taste
  • Type of ecigarette you are using
    • Mouth to lung (pen style, lower temperature, 20w and below)
      • 12mg and up is suitable
    • Direct to lung (sub-ohm, higher temperature, 20W and up)
      • 0-6mg is ideal, 12mg would be the maximum
    • Type of cigarettes you smoked previously
      • Sub ohm ecigarette (pack a day+ smokers)
        • 0mg- non-smokers
        • 3mg- light cigarettes
        • 6mg- medium cigarettes
        • 12mg- heavy cigarettes
      • Pen style ecigarette (15 cigarettes or less)
        • 0mg- non-smoker
        • 3mg- very light cigarettes
        • 6mg- light cigarettes
        • 12mg- medium cigarettes
        • 18mg- heavy cigarettes
        • 24mg- heavy cigarettes

nic levels

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The best way to find the ideal fit for your level of nicotine is to visit your Toronto vape shop and talk with the experts, and test to find what is comfortable and best for you.


Every cigarette is different but the different levels of nicotine are typically as follows

  • Matinee: 0-6mg per cigarette
  • Du Maurier & Belmont: 6-18mg per cigarette
  • Export, MLB, Next: 18-36mg per cigarette

These are just some examples of popular brands, but different brands have different levels of nicotine, and this information can typically be found online.


 Using this information you should be able to choose what you think would be suitable for you, especially if you are purchasing your e juice in Canada for the first time, online. Truly, the best way to figure out what would be an appropriate level of nicotine for you would be to test it. If you can, go to a Toronto vape shop and try a couple of levels of nicotine, and see what is the most comfortable. Choosing your nicotine is very important to successfully quitting smoking, especially if you want it to last for the long term!